Madonna launches fashion line

3 hours 12 minutes, it seems that the Material Girl will get more equipment. Skip related content pop star Madonna and Iconix Brand Group announced on Wednesday a joint venture for fashion brands in the world, starting with the junior A collection start to enter Macy's department stores will be sold in August. The company, MG icon include 50 percent of Iconix and 50 percent by Madonna and Guy Oseary, the manager, and he held a license to use the singer's name on clothing, shoes and other products . A fast-fashion collection, Jr., aptly described as "Material Girl" after the nickname of Madonna at the beginning of her career when she recorded hit songs like "Lucky Star" is, in about 200 Macy's stores and online in time to life are called for the beginning of the school purchases the United States. The new collection was designed 51 years, Madonna and her teenage daughter Lourdes Leon, in collaboration with Iconix service internal mode. Macy's chief merchandising officer Jeffrey Gennett said the line includes clothing , jewelry and other accessories with prices ranging from about 12 U.S. dollars. "We're building the brand in one of the potentially (doors Macy's)," Gennett be said, adding that the group of junior female customers in currently underserved. Iconix owns Macy's and licenses brands such as Candie's, Joe Boxer and Badgley Mischka, and already licenses its products to major retailers like Target, Wal-Mart and Kohl's. (Reporting by Nivedita Bhattacharjee in Bangalore, Editing by Anne Pallivathuckal)